Meta is decreasing the payout threshold for producers and introducing new options to monetize content on Facebook. Along with an update that enables creators to receive payments more quickly, Meta is launching additional methods for people to make money on Facebook.
To entice users to buy Stars, Meta has enabled Stars on all publicly accessible Facebook content, including Reels, and is holding events all throughout the month.
Meta is also lowering the requirement that authors must meet to receive their first payout.
These improvements may result in higher and quicker payouts
1. Increasing Stars on Facebook
- In a restricted test with a small number of authors, Meta is extending Stars throughout Facebook.
- Creators in the test group will be eligible to obtain Stars on all public work.
- The best way to think of Stars is as Facebook’s answer to Bits on Twitch or SuperChats on YouTube.
- They are digital gifts that allow creators to receive real money.
- The goal of Meta is to increase public awareness of the digital gifting system by extending Stars to all creator content.
- It is implementing multiple campaigns to that objective.
2. Stars Gifting Season
- December is Stars giving season across Facebook.
- These are the dates to be aware of if you’re a creator qualified to obtain Stars.
- From December 7 through December 21, creators can earn extra Stars if they meet predetermined objectives.
- Watch for additional information on the Professional Dashboard.
- The sale for stars will run from December 14 to January 4. The offer will be made available in Live, On Demand, and Reels formats.
- Depending on how many they buy, users can receive Stars at a discount.
- Users can buy seasonal, time-limited virtual presents from now until the new year.
- It is experimenting with themed gifts for various Reels categories, including dancing, fashion, vehicles, and pets.
3. Reducing the Payment Stake
- It is decreasing the payment requirement for producers with U.S. addresses from $100 to $25.
- Revenue obtained via Facebook Subscriptions and Stars will be subject to the new payment threshold.
- The payment requirement for further Facebook monetization products will be lowered by Meta in the upcoming weeks.
4. More Restricted Tests
To increase the possibilities for creators on the network to make money, Meta is testing several features across Facebook.
The Tests Consist Of:
1. Free Stars: To send on qualified creators’ Facebook Reels, Meta is offering select fans free Stars. The more Reels you post, the more likely you are to get selected for the test.
2. Facebook Reels ads: Meta is still testing Facebook Reels ads with a few global artists. Advertisements that are placed immediately on top like a banner are called overlay ads, and ads that appear after a reel loops are called post-loop ads.
3. Subscription: Meta adding additional, simpler methods for creators to advertise Facebook subscriptions. Viewers may now subscribe while watching content on Facebook Watch thanks to a new “Subscribe” button.